GovCon Roadmap — B2G Coach
B2G Coach · GovCon Roadmap

From unregistered
to proposal-ready.

The government spends over $700 billion annually with outside businesses. A significant portion is set aside specifically for small businesses — yet most never win a single contract. Not because they aren't qualified. Because nobody showed them how the system actually works.

GovCon Roadmap is the program that changes that. Built by the coach who spent decades on the other side of the table approving contracts.

12 Live Zoom Sessions — Ferdinand Risco, no facilitators
Course Access — recordings, frameworks, and reference materials
Private Community — connect with fellow GovCon Roadmap members
Email Support — between sessions
Capabilities Statement — template and review
Go/No-Go Decision Tool — proposal framework
12 Weeks — one session per week · $2,497 one-time
What You Walk Away With

Not notes. Not drafts.
Built assets your business uses.

Government-Ready EntityFully registered and compliant business entity ready for government contracting from day one
Active SAM.gov RegistrationCorrect NAICS codes, EIN, UEI, and active SAM.gov registration — done right
Certifications in MotionThe right certifications identified, applied for, and in process
Capabilities StatementA compelling capabilities statement that gets attention from agencies and prime contractors
Live Opportunity PipelineA pipeline of contract opportunities matched to your NAICS codes and set-asides
Real RelationshipsConnections with target agencies and prime contractors — not cold outreach, real relationships
A Submitted ProposalNot a draft. A complete, submitted proposal — before the program ends
The Insider FrameworkThe strategy behind the submission — from the coach who was on the other side approving them
Who This Is For
This program is for you if
You're a small business owner ready to enter the government marketplace — with a clear, structured path
You're certified or in the process — 8(a), WOSB, HUBZone, DBE — and want to know how to actually use it
You've done free webinars and generic templates and want implementation with someone who's been inside the agencies
You're ready to do the work — this is structured, implementation-focused, and requires follow-through
This program is not for you if
You're looking for a quick fix or overnight results
You're not willing to follow a structured process between sessions
Your business is based outside the United States — B2G Coach serves U.S. businesses only
You've already won multiple contracts and are focused on scaling — see GovCon Mastery instead
The Curriculum · 3 Phases · 9 Steps · 12 Sessions

The 3x3x3 framework.
No fluff. No filler.

The detail of what happens inside each session is what you're paying for. Here's where the journey takes you.

01
Phase 1
Evaluate —
Set the Foundation
Sessions 1–4
Your business is structured, registered, and certified correctly — from day one, not after a costly mistake. Entity, NAICS codes, EIN, UEI, and active SAM.gov registration — all in place.
02
Phase 2
Engage —
Build Your Market Presence
Sessions 5–8
Your offer is positioned, your pipeline is live, and you're actively in conversation with the agencies and prime contractors that buy what you sell.
03
Phase 3
Execute —
Pursue and Win
Sessions 9–12
You can read a solicitation, make a disciplined go/no-go decision, build a teaming relationship, and submit a competitive proposal — before the program ends.
"Before this, I felt like I didn't belong in the GovCon space. Everything felt complicated. Now I've got a clear strategy, and we're bidding with confidence."
Marcus V. — GovCon Roadmap Graduate
GovCon Roadmap
Common Questions
Do I need to be certified before I start?
No. GovCon Roadmap is designed for businesses at all stages of the certification process. If you're not yet certified, the program walks you through it step by step in Phase 1.
How long does the program take?
12 sessions, typically delivered weekly over 12 weeks — giving you time to complete your action tasks between sessions. Ferdinand and each client coordinate scheduling directly.
What if I've already started some of this on my own?
That's common. Many clients join with partial registrations or certifications in process. Session 1 is an assessment of where you are — and the program builds from there. Nothing you've already done is wasted.
Is this program for any type of business?
GovCon Roadmap is for U.S.-based small businesses in any industry. If the government buys it — and they buy almost everything — this program applies to you.
Will I work directly with Ferdinand?
Yes. All 12 sessions are live with Ferdinand Risco. You get the coach who spent decades on the government side approving the contracts you're trying to win — not a facilitator, not a recording.
Where This Fits in the B2G Coach Path
Start Here · Stages 3–4
GovCon Roadmap
From unregistered to proposal-ready. Foundation, registration, certifications, capabilities statement, pipeline, and your first submitted proposal.
Next Step · Stages 4–5
Certification to Success
For businesses that are certified and need the strategy to win consistently. Picks up where GovCon Roadmap leaves off.
Learn More
Scale · Stages 5–6
GovCon Mastery
For established contractors ready to build the team, systems, and market position to scale.
Learn More

One investment.
Twelve sessions.
Your first contract.

Enroll now or book a free Discovery Call. Ferdinand will tell you exactly where you are and what you need.